KNVB

In the heart of the KNVB Campus in Zeist, #11 is the beating heart of football innovation in the Netherlands. It is the place where creativity, technology, and the passion for the game come together. Here, federations, companies, startups, researchers, and athletes share one common goal: pushing the boundaries of what football, and sport in general, can be. Beewan Sports Experience is a proud partner of #11, contributing our expertise in storytelling, spatial design, and fan experience to strengthen its mission.

The name #11 is symbolic. Just like the player on the pitch, it is creative, forward-thinking, and goal-oriented. It challenges the status quo, surprises with bold moves, and works as part of a team to create impact. At #11, the KNVB brings together ideas, people, and expertise to shape the football of tomorrow. Faster, smarter, and more effectively.

Within this inspiring environment, Beewan worked alongside the KNVB team to enhance the touchpoints for visitor experience throughout the #11 building. From first impressions to deeper engagement, every detail has been designed to strengthen the storytelling and bring the mission of #11 to life.

This collaboration is just the beginning. In the years ahead, we aim to add even more layers of narrative and immersive experiences, together with Daphne, Tessa, Giel, and Frederike, to make #11 not only the home of football innovation, but also a place where its stories are felt, remembered, and shared.