Ajax business lounge

At the request of the renowned football club Ajax, we embarked on a journey to explore the customer experience within one of their business lounges. Facing the challenge of visitors not finding the space particularly appealing – perhaps unsurprising given that Ajax rents this area from the Johan Cruijff Arena for just one day – our team leaped into action.

Through meticulous research and insightful recommendations, we crafted a transformative concept aimed at enhancing visitor engagement and creating a more enticing environment. The result? An immersive experience that not only captivates guests during match days but also entices them to linger longer, even after the final whistle.

Our approach was simple yet effective: we injected elements of entertainment and curated an Ajax-branded ambiance that resonates with fans’ passion for the club.

The outcome surpassed expectations, with visitors now eagerly embracing the post-match atmosphere, immersing themselves in the vibrant surroundings, and forging unforgettable memories.